Dear eTailer
Thank you so much for creating that lovely app for your store. Here is why I will not use it:
One needs to shop from your store once maybe in 15 days, or less. But your app sits on the mobile phone, consuming phone resources 24*7. That phone is real estate for me. All of its resources are scarce and need to be optimally utilized. The most important of these resources are the battery and the data pack. Please be judicious in making demands on a customer's personal real estate. That's a little like Shopper's Stop asking to create a private shopping kiosk in my house. When I need something from your store, I will come to your website and order.
- It crowds the phone. It might improve the UX with your individual store, but it drastically cuts into the quality of experience I get from my phone. And you will agree, the quality of that experience is way more important.
- Umm... Maybe I missed this the first time, so let me ask again.. what kind of security certification does that app have?
That's it.
This article is contributed by Nidhi Arora, Co-Founder and Director at Topgain Consulting Pvt. Ltd.
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